Available for new projects
SEO Content Manager & Strategist with 8+ years of experience. I turn organic search into a real growth channel, starting with the pages that matter most to your business.
Upwork figures from my verified profile, November 2026.
01 · Away from the desk
I’m James: a dad, a partner and an SEO content manager based in Malindi, on Kenya’s coast. For more than eight years I’ve helped businesses get found in search, working remotely with clients in Australia, the US, the UK, Greece, India and here in Kenya.
Home keeps me grounded. My little one is the reason I plan my weeks carefully: client work gets my full focus during working hours, and evenings and weekends are for family, the beach and time with friends.
That balance shows in my work. I’m patient with the long game SEO needs, I keep to a steady routine, and I write for real people, because every business I work with is run by people with lives beyond work too.
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I live and work in Malindi, Kenya. My time zone (UTC+3) overlaps with Australian afternoons, the European working day and US East Coast mornings.
Evenings and weekends belong to my family, so I plan client work to fit properly into the working week.
When a problem needs real thought, I step away from the screen and head outside. The answer usually comes quicker there than at the desk.
Fatherhood has taught me patience, routine and keeping my word. Clients get the same: a steady rhythm and deadlines I take seriously.
02 · Experience
Eight years across retail, services and software, working inside the platforms my clients already run.
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03 · Developer and tool tester
Alongside SEO and content, I’m a software developer. I know how tools are built, and I use them every day in client work. So before I recommend one, I test it myself.
I set the tool up and use it on real tasks, so you hear how it behaves in practice, not what the sales page promises.
Price, set-up time, learning curve and results, weighed against the other options you’re probably looking at.
If a tool doesn’t save time or help a business grow, I’ll say so. I only recommend the ones I’d use myself.
04 · My approach
They publish blogs, update pages and add keywords, then wait. If the content isn’t built around search intent, user behaviour, technical SEO and business goals, it becomes another page that brings in no meaningful traffic, leads or sales.
I help businesses turn organic search into a real growth channel, starting with the pages that matter most: product, category, service, location and landing pages, and strategic blog content.
See how I work, step by step05 · How I help
Product and category pages that do more than describe what you sell: they help people find the right product, understand their options and feel confident enough to buy.
The pages that generate enquiries: clear service pages, better local targeting, a stronger Google Business Profile, and content built around how customers actually search.
Search is changing. Content now needs to perform in Google results and in AI-generated answers from ChatGPT, Claude, Perplexity and Google’s AI Overviews.
06 · Mission, vision and values
The goal is qualified traffic, better pages, stronger visibility, and content that supports real business growth.
To help businesses turn search visibility into real growth: more of the right visitors, more enquiries and more sales, through SEO and content that is honest, measurable and built to last.
A web where the businesses that genuinely help people are the ones Google and AI assistants recommend, because their pages give the clearest, most trustworthy answers.
Real numbers with their sources and dates. No guaranteed rankings, no inflated claims, and clear notes on what is still unconfirmed.
Every page starts from the live search results and what your customers actually ask, not from a keyword list.
I don’t write to fill a website. Every page should help the right people find you at the right stage of buying.
A fixed baseline, the same views every month, and next month’s priorities decided by what the data shows.
No shortcuts that risk your rankings. Changes are tested on a preview first, and everything I build stays yours.
You deal with me directly, and you approve at three points: the pages to build, the drafts to publish and any theme changes.
Send me your website and your main goal. You’ll get a health check of your site, the keywords within reach and a prioritised 30-day plan, in plain English.
A focused Zoom call on your site, your competitors and your next steps. US$20, booked through Upwork.
Book on UpworkReady when you are
Hire me through Upwork, or tell me about your business and goals and I’ll suggest where to start.