Blog articles and guides
Answer-first articles that explain, compare and help shoppers decide, each built around one search query.
Services / Content writing
Content writing and website copy that helps people buy
Useful articles for shoppers who are still researching, and clear category, product and landing page copy for shoppers who are ready to choose.
- Volume
- 20, 30 or 40 articles a month
- Graphics
- 3 to 6 per article, from your images
- Delivered as
- Review-ready Google Docs
What I write
Content for every stage of the purchase
How-to and recipe content
Practical, step-by-step content that earns repeat visits and links naturally to the products used.
Category and collection copy
Short, useful introductions that help shoppers choose within a range and help search engines understand the page.
Product and service pages
The facts buyers check first, written clearly, with no claims your business can’t back up. For service businesses, service and location pages.
Landing pages
Focused pages for a campaign, offer or audience, with one clear next step.
Article graphics
Featured images, comparison visuals and diagrams I create for each article from your own product, team and location photos.
How every article is made
Brief, draft, check, approve
Each piece is planned around your audience and goals, then goes through the same quality checks, so quality doesn’t drop as volume goes up.
Brief
Target keyword, search intent, a review of the top 10 results, the entities to cover, a heading outline and the internal links to include.
Your notes
Each brief has space for your notes. I read them first and apply them throughout the draft.
Draft
Written to your brand guidelines and spelling (UK, Australian or US English), with an answer-first opening, image suggestions and an FAQ section where it helps.
Graphics
I create the article’s graphics from the images you already have: product shots, team photos, your premises. Where an image has been AI-edited and a platform such as Merchant Center requires it, it’s labelled.
Fact check
Anything I can’t verify, such as a spec, a price or a certification, is flagged for you to confirm or cut. It is never guessed.
Your review Your sign-off
You review the draft in Google Docs. Nothing is published until you approve it.
Publishing (optional)
I can publish to Shopify with the SEO title and description, FAQs, internal links and in-stock product picks, then re-read the live page to check it.
Standards every piece meets
- Answers the reader’s question in the first sentences
- Written in your brand voice and your audience’s spelling
- Three to seven internal links to live pages
- No unverifiable claims about products, safety or sourcing
- Clear headings that make the page easy to scan
- Links to relevant products, so readers can buy
How AI is used
Claude and ChatGPT help with research summaries, outlines and first drafts, and Higgsfield helps with graphics. I edit every draft line by line, check the facts and make the final call on what is published.
How I use AIIn practice
163 live pieces on one store
On the store in my case study: 110 blog posts and 53 recipes, each written from a brief and reviewed before publishing.
Packages
Monthly volume or a one-off pack
FAQs
Content writing questions
Do you use AI to write?
AI helps with research and first drafts. Every piece is then edited by me, fact-checked and shaped to your brand voice. You get useful, original content, not unedited output.
Can you write in our brand voice?
Yes. I start by documenting your voice, terms and style rules, then apply them to every piece. If you already have a style guide, I’ll use it.
Can you publish directly to Shopify?
Yes, with collaborator access. I add the SEO title and description, FAQs, internal links and product picks, then check the live page. You supply or approve the images.
What do you need from us?
Product information, anything that must or must not be said, and someone to review drafts. Facts I can’t verify are flagged for you rather than guessed.
Related services
Often combined with
Ready when you are
Let’s find your next stage of growth.
Hire me through Upwork, or tell me about your business and goals and I’ll suggest where to start.
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