Funnel analysis
Product views, add to cart, checkout and purchase, split by device and landing page, to show where people drop out.
Services / Conversion rate optimisation
Turn more of your visitors into customers
Traffic only matters if visitors buy. I find where shoppers drop out between landing on a page and completing a purchase or enquiry, then remove the friction.
- Starts from
- Your GA4 funnel and Shopify data
- Every change
- Has a reason and a review date
- Built on
- A preview copy, never live
What I look at
The whole journey, not just the checkout
Landing and content pages
Whether the pages that bring visitors in lead them clearly to the right products.
Collections and navigation
Dead ends, empty categories and confusing paths between a click and a product.
Product pages
The information buyers need to decide: clear details, delivery terms, stock status and genuine reviews.
After the purchase
Post-purchase offers, back-in-stock alerts and shipping emails that set clear expectations.
Trust
Claims trimmed to what can be proven, and review markup used only for genuine reviews.
How it works
Five steps for every change
Find the leak
I pull the GA4 funnel by device and landing page, plus Shopify’s conversion report, and show where shoppers drop out.
Write the hypothesis
“Because X, changing Y should lift Z.” Each idea is scored on impact, confidence and effort, so the biggest wins go first.
Match the test to the traffic
A/B tests need a lot of traffic to give a reliable answer. For smaller stores, proven patterns go live with a fixed before-and-after review instead.
Build safely Your sign-off
Theme changes go to a preview copy and apps start on a trial, so nothing reaches customers until you approve it.
Measure and decide
Conversion rate, average order value and revenue per visit are checked on the review date. Each change is kept, adjusted or removed.
In practice
Changes made on a live store
These changes are listed with their status rather than a result, because their review dates hadn’t passed when this was written.
FAQs
CRO questions
Do you run A/B tests?
When there is enough traffic for a reliable result. On smaller stores, a test can take months to reach a clear answer, so proven patterns go live with a fixed before-and-after review instead.
Will changes affect our live store?
Not until you approve them. Theme changes are built on a preview copy, and new apps start on a trial.
What data do you need?
Access to Google Analytics 4 and Shopify’s reports. If ecommerce tracking isn’t set up in GA4 yet, that becomes the first job.
Can CRO work without more traffic?
Yes. CRO works with the visitors you already have, which is why it pairs well with SEO: more of the new visitors turn into customers.
Related services
Often combined with
Ready when you are
Let’s find your next stage of growth.
Hire me through Upwork, or tell me about your business and goals and I’ll suggest where to start.
You’ll work with me directly100% Job Success · 5.0★ rating on Upwork