FAQs
Questions clients ask first
Short answers about working together, pricing, reporting and AI. Each service page has its own questions too.
Working together
Should I hire you through Upwork or directly?
Either works. Upwork handles contracts, milestones and payments, which suits teams that already buy there. A direct engagement means we agree terms between us. The work is the same.
Do you only work with online stores?
No. Online stores are a big part of my work, but I also work with professional services, local businesses, SaaS, finance, fitness, health and wellness, travel and home improvement brands, among others. Every business has its own challenges, so I start with yours and shape the plan around them. For a local business, that might mean service and location pages instead of product pages.
What platforms do you work with?
WordPress, Shopify, WooCommerce, Webflow, Wix, Squarespace, Magento and custom CMS platforms. Most of my current eCommerce work is on Shopify.
How can I pay?
Through Upwork, or directly by bank transfer, PayPal, Wise, Revolut or Payoneer. Wise and Revolut payments can go to M-Pesa or to my bank account.
Where are you based?
Malindi, Kenya (East Africa Time, UTC+3). I work with clients worldwide, and you can call me on +254 718 907 141.
What do you need from us to start?
Your goals, read access to Search Console and Analytics, information about your products or services, and someone who can review drafts. If I’ll be publishing, editor access to your website.
Who approves the work?
You do, at three points: the pages to build, the drafts to publish, and any changes to your theme.
Content and SEO work
How do you choose which keywords to target?
One topic cluster at a time, starting from the live search results: who ranks today, which page types win, and what people ask. Newer sites start with keywords they can realistically win, and each page targets one primary keyword so pages don’t compete with each other.
Do you write the content yourself?
Mostly, yes. On larger content plans I also brief and edit other writers. Either way, every piece goes through me before it is published.
Can you improve the content we already have?
Yes. Pages already ranking on page one or two often move fastest with a sharper opening answer, better structure and more internal links. I refresh the live page rather than publishing a new one that competes with it.
How do you keep track of all the content?
Every page lives in a shared content tracker: topic cluster, keyword, search intent, brief, draft, live link, indexing request and internal links. You can see the status of any page at any time. See the live trackers.
Do you handle technical SEO?
Yes: crawl and indexing issues, redirects, internal links, image sizes, structured data and site structure. Fixes are grouped by root cause and theme changes are made on a preview copy first.
Do you work on product, collection and service pages too?
Yes. Each plan includes a set number of product or service pages and collection or location pages each month, alongside the articles. They’re usually the pages closest to a sale or an enquiry.
Do you help with Google Business Profile and Merchant Center?
Yes. Plans include Business Profile posts and a Merchant Center product review, and both are also available as one-off projects.
Do you create images for articles?
Yes. I make article graphics from the images you already have, so visuals stay on brand and show your real products.
Results and reporting
How quickly will I see results?
SEO usually takes up to 6 months to show clear results, but I’ve delivered them in half that time. On Cost Cut Meats, monthly Google clicks grew from under 150 to about 3,000 in three months. Fixes and refreshes to pages that already rank tend to move first; new content takes longer to earn its place. Each report shows what’s moving and why.
Do you guarantee rankings, traffic or AI citations?
No. Nobody controls how Google or AI tools rank and cite pages. I commit to a clear plan, consistent work and honest reporting on what changes.
How do you report results?
Monthly, with the same views each time from Search Console, Analytics, Shopify and Ahrefs, compared with a fixed baseline. Each figure has its source and dates, and the report ends with next month’s priorities.
Will you share our figures in your portfolio?
Only with your permission. Without it, case studies are published with your name and confidential figures removed.
Pricing and AI
What’s in each plan?
Foundations (US$600 per month) includes 20 articles, 10 product or service pages, 2 collection or location pages, 4 Business Profile posts and a Merchant Center review of up to 50 products. Growth (US$850) and Scale (US$1,050) step each of those up. The pricing page has the full comparison.
Do you take on one-off projects?
Yes. An SEO audit and roadmap, keyword research, a conversion review, an AI search review, local SEO set-up and Merchant Center fixes are all available on their own. Prices are on the pricing page.
Can we start with a short consultation?
Yes. A 30-minute consultation through Upwork covers your site, competitors and next steps, with keyword ideas you can act on.
Do you use AI?
Yes: Claude and ChatGPT for research summaries, outlines and first drafts, and Higgsfield for article graphics made from your images. I own the strategy, fact-checking, brand voice, editing and final approval. Here is exactly how AI fits into my work.
Which search engines and AI tools do you optimise for?
Google (including AI Overviews and AI Mode), ChatGPT, Claude, Perplexity, Gemini and Copilot. The groundwork is shared: clear answers, accurate facts, good structure and structured data.
Ready when you are
Let’s find your next stage of growth.
Hire me through Upwork, or tell me about your business and goals and I’ll suggest where to start.