Specific, usable advice
Readers should be able to apply it to their next post.
- Frameworks and examples, not just principles
- Steps a blogger can use straight away
- Common mistakes, each with its fix
Selected work / Content case study
BloggingX
Content for a blogging strategy site, written for people starting and growing a blog.
- Niche
- Blogging strategy
- Readers
- People starting and growing a blog
- My role
- Content creator
- The site
- BloggingX covers blogging strategy: starting a blog, choosing a niche, outlining posts and avoiding common mistakes.
- The content challenge
- Its readers write, or want to, so they have seen every generic tip already. Content only holds their attention if it is specific, shows how to do the thing, and is better written than what they could produce themselves.
- My role
- Content creator. I wrote content for BloggingX, for the readers described here.
- What the content had to do
- Answer the reader’s question quickly, keep them reading, lead them to the next useful page and give them something worth sharing.
How I approached it
Three principles shaped the writing for this site.
Practise what it preaches
A blog about blogging is judged on its own writing.
- Tight structure and clear headings
- Answer-first introductions
- Clean links between related topics
Worth sharing
Bloggers share what helps them.
- Checklists and templates readers want to keep
- Headlines that say exactly what the reader gets
- Advice good enough to pass on to their own audience
Results
My own estimate, shown as a range. It isn’t taken from the site’s analytics.
BloggingXbloggingx.com
While I wrote for the siteMy own estimate
Page views on my content
10K–30K
Niche
Blogging strategy
Source: my own estimate, not analytics data.
Replace with analytics figures and dates for BloggingX when you have them.
More content work
Other marketing and blogging sites I’ve written for
Ready when you are
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