Explain the process plainly
Credit files are confusing, so each piece takes one thing at a time.
- What a default, judgment or enquiry is, in everyday words
- How long each one stays on a file
- Steps listed in the order a reader would take them
Selected work / Content case study
Clean Credit
Content for an Australian credit repair company, written for people trying to understand and fix what’s on their credit file.
- Niche
- Credit repair
- Market
- Australia
- Readers
- People with problems on their credit file
- My role
- Content creator
- The site
- Clean Credit helps Australians remove incorrect defaults, court judgments and credit enquiries from their credit files.
- The content challenge
- Readers usually arrive after a loan has been declined. They are worried, unsure what’s on their file and wary of companies that promise quick fixes. Content has to explain the process honestly, stay accurate about what can and can’t be removed, and earn enough trust for them to get in touch.
- My role
- Content creator. I wrote content for Clean Credit, for the readers described here.
- What the content had to do
- Answer the reader’s question quickly, keep them reading, lead them to the next useful page and give them something worth sharing.
How I approached it
Three principles shaped the writing for this site.
Accurate and careful
Money content has to be right, and it can’t over-promise.
- No guarantees about what can be removed
- Clear about when a listing is correct and will stay
- Terms and timeframes stated precisely
Trust before the enquiry
A reader who understands their situation is more ready to ask for help.
- The reader’s question answered first, then the service explained
- Common worries covered in FAQs
- Links to the next useful page, not straight to a form
Results
My own estimate, shown as a range. It isn’t taken from the site’s analytics.
Clean Creditcleancredit.com.au
While I wrote for the siteMy own estimate
Page views on my content
10K–30K
Niche
Credit repair
Source: my own estimate, not analytics data.
Replace with analytics figures and dates for Clean Credit when you have them.
More content work
Other finance and lending sites I’ve written for
Ready when you are
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