Show the trade-offs
Readers decide faster when the pros and cons sit side by side.
- When consolidating can lower repayments, and when it can cost more overall
- Fees, interest and loan length explained together
- Worked examples instead of vague promises
Selected work / Content case study
Debt Consolidation
Content for an Australian debt consolidation lender, written for people weighing up whether rolling their debts into one loan makes sense.
- Niche
- Debt consolidation loans
- Market
- Australia
- Readers
- People juggling several debts
- My role
- Content creator
- The site
- Debt Consolidation offers loans that combine credit card and other debts into one repayment, with options for mortgage holders and borrowers with bad credit.
- The content challenge
- Consolidation isn’t right for everyone, and readers know it. They want the real trade-offs: total cost, fees, loan length and the effect on their credit score. Content that hides the downsides loses them; content that explains them clearly keeps them reading.
- My role
- Content creator. I wrote content for Debt Consolidation, for the readers described here.
- What the content had to do
- Answer the reader’s question quickly, keep them reading, lead them to the next useful page and give them something worth sharing.
How I approached it
Three principles shaped the writing for this site.
Match the reader’s debt
Different debts lead to different questions.
- Separate angles for credit card, personal loan and mortgage debt
- What changes when the borrower has bad credit
- Eligibility explained before the application
A clear next step
Once the question is answered, the way forward should be obvious.
- Calls to action placed after the answer, not before it
- FAQs for the questions people ask before applying
- Links between related guides and loan pages
Results
My own estimate, shown as a range. It isn’t taken from the site’s analytics.
Debt Consolidationdebtconsolidationn.com.au
While I wrote for the siteMy own estimate
Page views on my content
10K–30K
Niche
Debt consolidation loans
Source: my own estimate, not analytics data.
Replace with analytics figures and dates for Debt Consolidation when you have them.
More content work
Other finance and lending sites I’ve written for
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