Inspire, then inform
Spark the interest, then answer the practical questions.
- An opening that makes the place appealing
- Practical details after it: timing, transport and where to stay
- Clear sections for each stage of planning
- Niche
- Travel guides and reviews
- Readers
- Travellers looking for ideas and planning a trip
- My role
- Content creator
- The site
- Pre Travels publishes travel destination guides and reviews.
- The content challenge
- Travel readers start by browsing for ideas, then need detail to decide: when to go, how to get there, where to stay and what it costs. Inspiration alone loses them at the planning stage.
- My role
- Content creator. I wrote content for Pre Travels, for the readers described here.
- What the content had to do
- Answer the reader’s question quickly, keep them reading, lead them to the next useful page and give them something worth sharing.
How I approached it
Three principles shaped the writing for this site.
Help the reader decide
Good travel content narrows the options.
- Who each destination suits
- Comparisons between options
- Honest notes on the downsides
Keep the trip going
One guide leads to the next.
- Links between nearby destinations and related guides
- Checklists readers can save
- Content worth sharing with travel companions
Results
My own estimate, shown as a range. It isn’t taken from the site’s analytics.
Pre Travelspretravels.com
While I wrote for the siteMy own estimate
Page views on my content
10K–30K
Niche
Travel guides and reviews
Source: my own estimate, not analytics data.
Replace with analytics figures and dates for Pre Travels when you have them.
More content work
Other travel and outdoors sites I’ve written for
Ready when you are
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