Services

What I can take off your plate

Five areas of work that connect. Each one is explained in plain terms below, with what you get at the end. Open a service for the full detail, process, pricing and FAQs.

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SEO strategy & content management

A clear plan for what to publish, fix and improve, and the hands-on management to keep it moving month after month. I find out what your customers search for, check what Google rewards for those searches today, and turn that into a prioritised plan.

  • SEO audits covering technical health, indexing and content gaps
  • Keyword research checked against live search results
  • Content plans built around topic clusters
  • Content briefs with search intent, outline and internal links
  • Ongoing optimisation of pages that already rank
You receiveAn audit grouped by root cause, a keyword and content plan in a shared sheet, and briefs ready for writing.
Explore SEO strategy

Content writing & website copy

Writing that answers the buyer’s question and helps them choose: guides for people still researching, and category, product, service and landing page copy for people ready to buy or enquire.

  • Useful articles and buying guides, with custom graphics made from your images
  • Category, collection and product copy
  • Landing pages and conversion-focused messaging
Explore content writing

AI SEO, AIO & GEO

Google’s AI Overviews, ChatGPT, Claude and Perplexity summarise pages to answer questions. I optimise your content so these tools can read, understand and describe it accurately.

  • Answer-first page structure and clear entities
  • Structured data that describes your pages
  • Checks on where AI answers mention you and competitors
Explore AI SEO

Conversion rate optimisation

Find where shoppers drop out between landing on a page and completing a purchase or enquiry, then remove the friction. Every change starts from data and gets a review date.

  • Funnel analysis by device and landing page
  • Ideas ranked by impact, confidence and effort
  • Changes built on a preview copy before going live
Explore CRO

Local SEO

Help nearby customers find you when they search for what you offer in their area. Essential for any business that serves customers in a local area.

  • Eligibility check and Business Profile set-up
  • Local landing pages where they make sense
  • Posts, review reply drafts and tracked links
Explore Local SEO

Who I work with

Online stores, SaaS, services, local, and more

These are the businesses I work with most, but not the only ones. Every business has its own challenges, so each plan starts from yours: which pages matter most, where your customers search and what’s holding your site back.

eCommerce stores

Product, collection and category pages, buying guides, Merchant Center feeds, and fixes between the product page and checkout.

  • Product pages
  • Merchant Center
  • CRO

Professional services

Service and location pages, clear answers to the questions clients ask, and a Business Profile that shows up in local searches.

  • Service pages
  • Local SEO
  • AI answers

Brick-and-mortar businesses

Google Business Profile, local landing pages, posts and reviews that help nearby customers find you and visit.

  • Business Profile
  • Maps
  • Reviews

SaaS and B2B

Feature, use-case and comparison pages, plus guides that answer buyers’ questions and bring in qualified leads.

  • Use-case pages
  • Leads
  • Content

I also work in

  • Finance
  • Fitness
  • Gym equipment
  • Health and wellness
  • Travel
  • Home improvement
  • Construction
  • and many more

For businesses that don’t sell online, the product and collection pages in each plan become service, category or location pages.

How they fit together

One plan, not five separate jobs

Research sets the agenda

The audit and keyword research decide which pages to write, fix or refresh, so content and technical work point at the same targets.

Content and CRO share the page

A guide that ranks should also lead readers to the right products. Internal links and product picks are part of every article.

Reporting closes the loop

Each month’s numbers decide what happens next, whether that is a new cluster, a refresh or a conversion fix.

Ready when you are

Let’s find your next stage of growth.

Hire me through Upwork, or tell me about your business and goals and I’ll suggest where to start.

You’ll work with me directly100% Job Success · 5.0★ rating on Upwork
Hire me on UpworkContracts, milestones and payments through Upwork. Discuss your projectSend a direct enquiry. I reply by email.

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