SEO audit
Technical health, indexing, site structure and content gaps, grouped by root cause so one fix clears many flagged URLs.
SEO strategy and content management that gets done
A clear plan for what to publish, fix and improve, and the hands-on management to keep it moving every month, so the plan actually gets done.
- Best for
- eCommerce, SaaS, service and local businesses, and more
- You get
- Audit, keyword plan, briefs, a report every two weeks
- Research tools
- Ahrefs, Search Console, Keyword Planner
What’s included
Everything a growing store’s SEO needs, run as one plan
Strategy without management tends to stall in a slide deck. This service covers both: deciding what to do, then making sure it is done and measured.
Keyword research
Topic clusters researched in Ahrefs and Google Keyword Planner and checked against live search results, focused on keywords your site can realistically win.
Content plan
A shared sheet with every planned page: cluster, title, target keyword, search intent, content type, status and dates.
Content briefs
For each page: meta title, outline, a review of the top 10 results, entities to cover and internal links.
Internal linking
Three to seven links per page to live pages only, with each anchor phrase pointing to one page across the whole site.
Ongoing optimisation
Refreshes for pages ranking 4 to 10, new titles for pages that get seen but not clicked, and technical fixes as they come up.
How it works
From first call to monthly rhythm
Scope and access
We agree goals, markets and the measures we’ll track. I ask for read access to Search Console and Analytics, and collaborator access to Shopify if I’ll be publishing.
Audit
I review technical health, indexing and existing content, then group issues by the root cause behind them.
Keyword research and roadmap Your sign-off
Clusters are researched against live results: who ranks, which page types win, what questions people ask. You approve the pages before anything is written.
Plan and briefs
Approved pages go into the content plan, and each gets a brief.
Production and publishing Your sign-off
Drafts are written to your guidelines and reviewed by you. Once approved, I can publish them with SEO fields, FAQs and internal links.
A report every two weeks, with next priorities
The same views every time, compared with a fixed baseline, ending with the priorities for the next round.
How I plan
Four rules behind every SEO plan
Live results first
Search intent comes from what ranks today, not from a keyword tool alone.
Winnable keywords
For newer sites I usually start with low-difficulty keywords, such as an Ahrefs Keyword Difficulty under 20.
One page per keyword
Each page has one primary keyword, so pages don’t compete with each other.
Refresh before you add
If a page already ranks for a topic, it gets improved instead of replaced by a new URL.
In practice
What this looked like on a live store
Packages
Ways to buy SEO strategy
20Foundations · US$600 per month20 articles, 10 product or service pages, Business Profile and Merchant Center
30Growth · US$850 per month30 articles, 20 pages, technical fixes and refreshes
40Scale · US$1,050 per month40 articles, 40 pages, CRO and multi-location profiles
1×SEO audit & roadmapOne-off audit with a prioritised 90-day roadmap
FAQs
SEO strategy questions
How long does SEO take to show results?
SEO usually takes up to 6 months to show clear results, but I’ve delivered them in half that time. On Cost Cut Meats, monthly Google clicks grew from under 150 to about 3,000 in three months. Every site has its own challenges, so I don’t promise a timeline, but every report shows what is moving and why.
Do you guarantee rankings?
No. Nobody controls Google’s rankings. What I can commit to is a clear plan, work done to a consistent standard, and honest reporting on what changes.
What access do you need?
Read access to Google Search Console and Google Analytics, and collaborator access to your Shopify store if I’ll be publishing. I’ll list exactly what’s needed before we start.
Who approves the work?
You do. You approve the pages before they are written and the drafts before they are published. Theme changes are made on a preview copy for you to check.
Can I start with just an audit?
Yes. The one-off SEO audit and roadmap is a good way to see how I work before committing to a monthly plan.
Related services
Often combined with
Ready when you are
Let’s find your next stage of growth.
Hire me through Upwork, or tell me about your business and goals and I’ll suggest where to start.
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