How I integrate AI
AI does the legwork. I stay responsible for the result.
AI speeds up the slow parts of SEO: reading search results, sorting keywords, drafting outlines and pulling reports together. The strategy, the facts and the final word stay with me.
Where AI helps
Speed and coverage, always checked before it reaches you.
- Research synthesisSummarising who ranks today, which page types win and the questions searchers ask, so a brief starts from the real results.
- Keyword organisationGrouping large keyword exports into clusters and spotting overlap with pages you already have, so new pages don’t compete with old ones.
- Content outlinesFirst-pass heading structures that I reshape around the buyer’s actual question.
- Drafting assistanceFirst drafts written to your brand guidelines, which I then edit line by line.
- AnalysisPulling figures from Search Console, Analytics, Shopify and Ahrefs into one view and flagging changes worth a closer look.
What I own
The decisions that affect your customers, your money and your live site.
- Strategy and prioritiesWhich pages to build, fix or refresh, and whether a page will earn sales or enquiries rather than empty traffic.
- Fact-checkingPrices, specs, safety and sourcing claims are checked against your information. Anything unverified is flagged, never guessed.
- Brand voiceYour tone, terms and style guide, applied consistently.
- EditingEvery draft is read, cut and rewritten where needed. The aim is useful, original content.
- Final qualityNothing is published, and no theme change goes live, without your approval.
Toolkit
The tools I work in
Three AI tools for research, writing and graphics, and four data tools that keep the work grounded in real numbers.
| Tool | Type | What it’s used for |
|---|---|---|
| Claude | AI assistant | Research synthesis, content briefs, first drafts, internal linking checks and report analysis |
| ChatGPT | AI assistant | Idea generation, outline alternatives, and laying out designed report decks |
| Higgsfield | AI visuals | Article graphics built from the client’s own product, team and location images |
| Ahrefs | SEO data | Keyword difficulty, search result reviews, site health checks, backlinks and AI citation counts |
| Google Search Console | Search data | Clicks, impressions, CTR, average position, queries and indexing |
| Google Analytics 4 | Analytics | Organic sessions, engagement, conversions and revenue by channel |
| Google Keyword Planner | Keyword data | Search volume and seasonality, especially for local and service keywords |
Platforms I work in for clients: Shopify, Google Merchant Center, Google Business Profile, and Google Sheets and Docs for plans, briefs and drafts.
Guardrails
Where I stay in control
AI handles the volume. Every decision that affects customers, money or the live site stays with a person.
| Guardrail | Why it matters |
|---|---|
| I make the final call on search intent, facts, brand voice and whether a page deserves to rank | AI can match patterns; judging what a buyer needs is my job |
| Unverified facts become [TO CONFIRM] notes, never guesses | Safety, pricing and sourcing claims must be true |
| Nothing is published without approval | A draft is cheap to fix; a live page is public |
| Theme changes go to a preview copy first | The live store never breaks mid-edit |
| Deleting or unpublishing store content stays with a person | Those changes are hard to undo |
| Content plan rows are added or updated, never overwritten | The plan stays a reliable record |
| Every change is checked after it lands | Errors are caught in minutes, not found by customers |
| Installs, charges and messages need approval first | Spending and communication stay with a person |
Mistakes become rulesWhen something goes wrong, the fix is written into the process so it doesn’t happen twice.
Guidelines written onceEach brand’s voice, linking rules and page templates are documented and reused every time.
Google’s AI content rulesWhere Merchant Center requires AI-written product data or AI-edited images to be labelled, they are flagged before the feed syncs.
Written for people and AIContent is optimised for Google, ChatGPT, Claude and Perplexity by being clear and accurate, never by writing for machines.
Ready when you are
Let’s find your next stage of growth.
Hire me through Upwork, or tell me about your business and goals and I’ll suggest where to start.
You’ll work with me directly100% Job Success · 5.0★ rating on Upwork