Tools

SEO tools and templates from my own workflow

Free SEO tools you can use right now, plus the planners and templates I use in client work, which are on the way. The tools run in your browser, with no sign-up.

Use the free tools See the templates

Free SEO tools

Free tools you can use right now

Built from the checks I run in client work. They run in your browser, so nothing you type is sent or saved.

  • Calculator

    SEO value calculator

    Estimate the visitors, sales or enquiries, and revenue that ranking for your keywords could bring each month.

    Free · ready to use
  • Checker

    Meta title and description checker

    Preview your page in Google, check the length in pixels, and copy clean meta tags.

    Free · ready to use
  • Grouping

    Keyword clustering tool

    Paste up to 2,000 keywords and group them into topic clusters, each with a main keyword and total volume.

    Free · ready to use

Coming next: AI-assisted tools

These need live search data or an AI model, so they’ll arrive with the next version of the site.

  • AI

    Blog title ideas

    Title ideas for a topic, written for the search intent rather than for clicks alone.

    Coming soon
  • AI

    Content brief generator

    A first-draft brief for a keyword: headings, questions to answer and internal link ideas.

    Coming soon
  • AI

    Topical map generator

    Map the subtopics a site needs to cover to be seen as an authority on a subject.

    Coming soon
  • Live data

    Keyword rank checker

    Check where a page ranks in Google for a keyword, by country.

    Coming soon
In development

Content planner

Plan a month of content in one place: topics grouped into clusters, one target keyword per page, and every piece tracked from brief to published.

What it will do

  • Group topics into clusters, with one primary keyword per page so pages don’t compete
  • Track each piece through idea, brief, draft, review and published
  • Record search intent and the internal links each page needs
  • Show the month on a publishing calendar
Content planner
Concept preview. The finished tool may look different.

Tool reviews

Software tested by a developer, explained in plain English

As well as doing SEO, I write software, so I look at tools from both sides. I test the software businesses pay for, compare the options side by side, and tell you which ones actually help a business grow and which ones to skip.

First reviews coming soon
Get new reviews by email

Free templates

15 SEO and content templates, free for subscribers

The checklists, sheets and documents behind my client work, cleaned up so you can copy them. Subscribe to my newsletter and I’ll send each one as it’s ready.

Subscribe for the templates

SEO

  • Google Sheets

    SEO checklist

    Every on-page, technical and content check I run on a site, in the order I run them.

    Coming soon
  • Google Docs

    SEO proposal

    Lay out the problem, the plan, the timeline and the cost so a client or manager can say yes.

    Coming soon
  • Google Sheets

    Website migration checklist

    Redirect maps and pre- and post-launch checks that protect rankings when a site moves.

    Coming soon
  • Google Docs

    E-E-A-T checklist

    Show experience, expertise and trust on the page: authors, sources, reviews and policies.

    Coming soon
  • Google Sheets

    Topical authority analysis

    Map how fully your site covers a topic compared with the pages that rank, and find the gaps.

    Coming soon
  • Google Sheets

    Competitor analysis

    Compare competitors’ keywords, top pages, links and content so you know where you can win.

    Coming soon

Keywords

  • Google Sheets

    Keyword prioritisation framework

    Score keywords by business value, difficulty and intent so the best opportunities go first.

    Coming soon
  • Google Sheets

    Keyword mapping

    Assign one primary keyword to each page so your pages support each other instead of competing.

    Coming soon
  • Google Sheets

    Keyword cluster sheet

    Group keyword exports by topic and difficulty, ready to turn into a page plan.

    Coming soon

Content

  • Google Docs

    Content strategy

    Who you’re writing for, the topics that matter and how each piece gets found and shared.

    Coming soon
  • Google Sheets

    Content calendar

    Target keyword, intent, status and publish date for every planned piece, in one shared sheet.

    Coming soon
  • Google Docs

    Content brief

    Meta title, a review of the top 10 results, entities to cover, a heading outline and internal links.

    Coming soon
  • Google Docs

    Brand tone of voice

    Define how your brand sounds, with words to use, words to avoid and before-and-after examples.

    Coming soon
  • Google Sheets

    Internal linking tracker

    Which pages link where, so every new page gets links from relevant pages on the day it goes live.

    Coming soon

Reporting

  • Google Docs

    Monthly SEO report

    Search Console, Analytics and Ahrefs views compared with a fixed baseline, with sources and plain takeaways.

    Coming soon

Want a tool I haven’t listed?

Tell me what slows your SEO or content work down. The most requested ideas get built first.

Ready when you are

Let’s find your next stage of growth.

Hire me through Upwork, or tell me about your business and goals and I’ll suggest where to start.

You’ll work with me directly100% Job Success · 5.0★ rating on Upwork
Hire me on UpworkContracts, milestones and payments through Upwork. Discuss your projectSend a direct enquiry. I reply by email.

Before you publish

Everything here is set in config.js. Items still open: