Selected work

Results with the receipts attached

SEO and eCommerce work where every number shows its source and dates, plus content I’ve written for 12 publishers and brands across finance, tech, marketing and travel.

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SEO and eCommerce

Case studies with the sources shown

Each figure names where it came from. A change over time shows both dates being compared; a snapshot shows a single dashboard reading.

Change over time two dates compared Snapshot one point in time

Content work · 12 sites

Content people read, use, share and come back to

Traffic only matters if readers stay. Whatever the niche, I write so the reader gets what they came for quickly, has a reason to keep going, and has something worth passing on.

Answer first

The opening answers the question in plain words, so readers don’t bounce while hunting for it.

Easy to scan

Short sections, clear headings, lists and tables where they help, so people find the part they need and keep reading.

A reason to click on

Internal links to the next useful page, so one visit turns into several and the site’s key pages get found.

Worth sharing

Specific tips, comparisons and checklists people want to send to someone else, with headlines that say exactly what’s inside.

Finance and lending · Australia · 5 sites

Money content that has to be right

Readers here are often stressed about debt or a declined application. Content has to be accurate, plain and careful about approvals, fees and rates, and it has to earn trust before anyone fills in a form.

  • Clean Credit

    Clean Credit

    Credit repair: removing defaults, court judgments and credit enquiries from credit files.

    • Content creation
    • Credit repair

    10K–30K page views a month · my estimate

    Read the case study cleancredit.com.au

    Add results: traffic, engagement or social shares, with source and dates

  • Debt Consolidation

    Debt Consolidation

    Debt consolidation loans for credit card, mortgage and bad-credit debt.

    • Content creation
    • Loans

    10K–30K page views a month · my estimate

    Read the case study debtconsolidationn.com.au

    Add results: traffic, engagement or social shares, with source and dates

  • Australian Lending Centre

    Australian Lending Centre

    Fast, bad-credit, emergency and car loans, plus loan calculators.

    • Content creation
    • Loans

    10K–30K page views a month · my estimate

    Read the case study australianlendingcentre.com.au

    Add results: traffic, engagement or social shares, with source and dates

  • Bad Credit Loans

    Bad Credit Loans

    Personal, car and business loans for Australians with bad credit.

    • Content creation
    • Loans

    10K–30K page views a month · my estimate

    Read the case study badcreditloanss.net.au

    Add results: traffic, engagement or social shares, with source and dates

  • Finance Blog Zone

    Finance Blog Zone

    A personal finance blog.

    • Content creation
    • Personal finance

    10K–30K page views a month · my estimate

    Read the case study financeblogzone.com

    Add results: traffic, engagement or social shares, with source and dates

Tech, how-to and reviews · 3 sites

Guides that have to actually work

How-to readers follow along step by step, and review readers are close to buying. Steps must be in the right order for the device in front of them, and recommendations have to hold up once the product arrives.

  • Techi Signals

    Techi Signals

    Tech guides, tutorials, news and reviews.

    • Content creation
    • Technology

    10K–30K page views a month · my estimate

    Read the case study techisignals.com

    Add results: traffic, engagement or social shares, with source and dates

  • TechMused

    TechMused

    How-to help for Android, Windows, iOS and gaming questions.

    • Content creation
    • How-to

    10K–30K page views a month · my estimate

    Read the case study techmused.com

    Add results: traffic, engagement or social shares, with source and dates

  • Innovate Car

    Innovate Car

    Car care tips and reviews of car parts and accessories.

    • Content creation
    • Automotive

    10K–30K page views a month · my estimate

    Read the case study innovatecar.com

    Add results: traffic, engagement or social shares, with source and dates

Marketing and blogging · 2 sites

Writing for people who write for a living

This audience has read every generic tip already. Content only earns attention with specific, practical advice they can use the same day.

  • BloggingX

    BloggingX

    Blogging strategy: starting a blog, choosing a niche, outlining posts and avoiding common mistakes.

    • Content creation
    • Blogging

    10K–30K page views a month · my estimate

    Read the case study bloggingx.com

    Add results: traffic, engagement or social shares, with source and dates

  • Opportunities Planet

    Opportunities Planet

    Digital marketing: SEO, social media, blogging and PPC advertising.

    • Content creation
    • Digital marketing

    10K–30K page views a month · my estimate

    Read the case study opportunitiesplanet.com

    Add results: traffic, engagement or social shares, with source and dates

Travel and outdoors · 2 sites

Inspiration that leads to a decision

Travel and hobby readers browse for ideas, then need enough detail to choose a destination or buy the right gear. Good content does both: it sparks interest and answers the practical questions.

  • Pre Travels

    Pre Travels

    Travel destination guides and reviews.

    • Content creation
    • Travel

    10K–30K page views a month · my estimate

    Read the case study pretravels.com

    Add results: traffic, engagement or social shares, with source and dates

  • Wholly Outdoor

    Wholly Outdoor

    Ham radio gear guides, outdoor and survival tips.

    • Content creation
    • Outdoors

    10K–30K page views a month · my estimate

    Read the case study whollyoutdoor.com

    Add results: traffic, engagement or social shares, with source and dates

Content operations

The trackers behind the work

Every article, recipe and product page starts as a row in the brand’s content tracker: topic cluster, keyword, intent, brief, draft, live link and indexing. These totals come from those trackers as they stood on 7 November 2026.

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