Respectful and realistic
The tone decides whether a worried reader keeps going.
- No blame in the writing
- Clear about what lenders look at and why
- Honest about the higher costs of bad credit borrowing
Bad Credit Loans
Content for an Australian lender of personal, car and business loans for people with bad credit.
- Niche
- Bad credit loans
- Market
- Australia
- Readers
- Borrowers with a poor credit history
- My role
- Content creator
- The site
- Bad Credit Loans offers personal, car and business loans to Australians with a poor credit history.
- The content challenge
- Readers with bad credit expect to be turned down and often feel judged. Content has to be respectful, explain realistically what they can qualify for and why, and steer them away from options that would make their situation worse.
- My role
- Content creator. I wrote content for Bad Credit Loans, for the readers described here.
- What the content had to do
- Answer the reader’s question quickly, keep them reading, lead them to the next useful page and give them something worth sharing.
How I approached it
Three principles shaped the writing for this site.
A guide for each need
A car loan, a personal loan and a business loan raise different questions.
- Content for each loan type and the reader behind it
- What details and documents applicants usually need
- How borrowing can affect a credit score over time
Help readers improve their position
Useful advice builds trust even when the answer isn’t yes today.
- Practical steps to strengthen an application
- Warning signs of lenders to avoid
- FAQs for the worries people have before applying
Results
My own estimate, shown as a range. It isn’t taken from the site’s analytics.
Bad Credit Loansbadcreditloanss.net.au
While I wrote for the siteMy own estimate
Page views on my content
10K–30K
Niche
Bad credit loans
Source: my own estimate, not analytics data.
Replace with analytics figures and dates for Bad Credit Loans when you have them.
More content work
Other finance and lending sites I’ve written for
Ready when you are
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