Answer first
Borrowers in a hurry need the key facts straight away.
- Who can apply, how long it takes and what it costs, near the top
- Short sections that are easy to scan on a phone
- No jargon without an explanation
Australian Lending Centre
Content for an Australian lender offering fast, bad credit, emergency and car loans, written for borrowers who need answers quickly.
- Niche
- Personal and car loans
- Market
- Australia
- Readers
- Borrowers who need answers quickly
- My role
- Content creator
- The site
- Australian Lending Centre offers fast loans, bad credit loans, emergency loans and car loans, with loan calculators on the site.
- The content challenge
- Many readers need money soon and may have been turned down elsewhere. They want to know quickly whether they’re likely to qualify, what it will cost and how long it takes, without wading through jargon. Speed matters, but so does being responsible about what borrowing will cost them.
- My role
- Content creator. I wrote content for Australian Lending Centre, for the readers described here.
- What the content had to do
- Answer the reader’s question quickly, keep them reading, lead them to the next useful page and give them something worth sharing.
How I approached it
Three principles shaped the writing for this site.
Responsible about cost
Fast doesn’t mean careless.
- Repayments and fees shown clearly, not buried
- Honest about what affects approval
- Emergency borrowing content that doesn’t encourage over-borrowing
Content that leads to the tools
The calculators help readers check what they can afford.
- Guides point readers to the right loan calculator
- Each loan type backed by content that answers its common questions
- Links between loan pages and guides
Results
My own estimate, shown as a range. It isn’t taken from the site’s analytics.
Australian Lending Centreaustralianlendingcentre.com.au
While I wrote for the siteMy own estimate
Page views on my content
10K–30K
Niche
Personal and car loans
Source: my own estimate, not analytics data.
Replace with analytics figures and dates for Australian Lending Centre when you have them.
More content work
Other finance and lending sites I’ve written for
Ready when you are
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