Practical over generic
Every post should leave the reader with something to do.
- Steps a reader can take the same day
- Realistic example numbers instead of vague tips
- Checklists and summaries for quick reference
Finance Blog Zone
Content for a personal finance blog, written to make money topics easy to follow and act on.
- Niche
- Personal finance blog
- Readers
- Everyday readers managing their money
- My role
- Content creator
- The site
- Finance Blog Zone is a personal finance blog covering everyday money topics.
- The content challenge
- Personal finance readers are swamped with advice, much of it generic or trying to sell something. A blog only earns return visits if each post is clear, practical and trustworthy, and gives readers something they can do.
- My role
- Content creator. I wrote content for Finance Blog Zone, for the readers described here.
- What the content had to do
- Answer the reader’s question quickly, keep them reading, lead them to the next useful page and give them something worth sharing.
How I approached it
Three principles shaped the writing for this site.
Easy to follow
Money topics feel hard; the writing shouldn’t.
- Short paragraphs and clear headings
- Terms explained the first time they appear
- Tables when comparing options
Reasons to keep reading
One good post should lead to the next.
- Links to related posts that answer the next question
- Headlines that say exactly what’s inside
- Content worth saving or passing on
Results
My own estimate, shown as a range. It isn’t taken from the site’s analytics.
Finance Blog Zonefinanceblogzone.com
While I wrote for the siteMy own estimate
Page views on my content
10K–30K
Niche
Personal finance blog
Source: my own estimate, not analytics data.
Replace with analytics figures and dates for Finance Blog Zone when you have them.
More content work
Other finance and lending sites I’ve written for
Ready when you are
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