SEO Content Manager & Strategist

Turn search visibility into your next stage of growth.

I’m James, an SEO Content Manager & Strategist helping eCommerce stores, SaaS companies, service firms, local businesses and many more get discovered, create useful content, and turn more visitors into customers.

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  • 100%Job Success
    on Upwork
  • 5.0Upwork client
    rating
  • 8+ yrsSEO and content
    experience
Optimised for
  • Google
  • AI Overviews
  • ChatGPT
  • Claude
  • Perplexity

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Brands I work with and have worked with

The work varied by brand. Not every service on this site was provided to every brand listed.

Current engagements

    Previous experience

      Why it isn’t working

      Most businesses don’t have a content problem. They have a visibility, structure and strategy problem.

      What usually happens

      • Blogs are published without checking what already ranks
      • Keywords are added, but search intent is ignored
      • Product, service and location pages stay thin
      • Technical issues pile up with no one to fix them
      • Reports are full of numbers but no next steps

      What I do instead

      • Study the live search results before writing a word
      • One page per keyword, matched to what searchers want
      • Improve the pages that earn sales and enquiries first
      • Fix issues at the root cause, on a preview copy
      • Every report ends with clear priorities

      Services

      Five ways I help businesses grow

      They connect, so most clients start with one and add others once the plan is clear.

      All services

      Who I work with

      Online stores, SaaS, services, local, and more

      These are the businesses I work with most, but not the only ones. Every business has its own challenges, so each plan starts from yours: which pages matter most, where your customers search and what’s holding your site back.

      eCommerce stores

      Product, collection and category pages, buying guides, Merchant Center feeds, and fixes between the product page and checkout.

      • Product pages
      • Merchant Center
      • CRO

      Professional services

      Service and location pages, clear answers to the questions clients ask, and a Business Profile that shows up in local searches.

      • Service pages
      • Local SEO
      • AI answers

      Brick-and-mortar businesses

      Google Business Profile, local landing pages, posts and reviews that help nearby customers find you and visit.

      • Business Profile
      • Maps
      • Reviews

      SaaS and B2B

      Feature, use-case and comparison pages, plus guides that answer buyers’ questions and bring in qualified leads.

      • Use-case pages
      • Leads
      • Content

      I also work in

      • Finance
      • Fitness
      • Gym equipment
      • Health and wellness
      • Travel
      • Home improvement
      • Construction
      • and many more

      For businesses that don’t sell online, the product and collection pages in each plan become service, category or location pages.

      Selected work

      Results with the receipts attached

      Every number shows its source and the dates it compares. Snapshots are labelled as snapshots.

      All case studies

      Workflow

      One loop, repeated every month

      Research decides the work, implementation does it, reporting shows what changed. You sign off at three points.

      See each step

      Your sign-off before work moves on

        How I use AI

        AI does the legwork. I stay responsible for the result.

        Claude and ChatGPT speed up research, briefs and first drafts, and Higgsfield helps turn your photos into article graphics. Strategy, fact-checking, brand voice and final approval stay with a person.

        See how AI fits in
        • Unverified facts are flaggedAnything I can’t confirm becomes a visible note for you, never a guess.
        • Nothing goes live without approvalYou sign off on pages, drafts and theme changes.
        • Every change is checkedPublished pages are re-read to confirm they’re right.

        Pricing

        Start free, then plans from US$600 per month

        Begin with a free audit and plan. Monthly plans add articles with custom graphics, product or service pages, location pages, Business Profile and Merchant Center work, in set amounts.

        Compare packages

        From the blog

        Practical guides from live client work

        All articles

        FAQs

        Questions clients ask first

        Short answers about working together. There are more on the FAQ page.

        All FAQs
        Do you only work with online stores?

        No. Online stores are a big part of my work, but I also work with professional services, local businesses, SaaS, finance, fitness, health and wellness, travel and home improvement brands, among others. Every business has its own challenges, so the plan is shaped around yours, not a template.

        Do you guarantee rankings or AI citations?

        No. Nobody controls how Google or AI tools rank and cite pages. I commit to a clear plan, consistent work and honest reporting on what changes.

        Should I hire you through Upwork or directly?

        Either works. Upwork handles contracts and payments; directly, you can pay by bank transfer, PayPal, Wise, Revolut or Payoneer. The work is the same.

        How quickly will I see results?

        SEO usually takes up to 6 months to show clear results, but I’ve delivered them in half that time. On Cost Cut Meats, monthly Google clicks grew from under 150 to about 3,000 in three months. Each report shows what’s moving and why.

        Do you write the content yourself?

        Mostly, yes. On larger content plans I also brief and edit other writers. Either way, every piece goes through me before it is published.

        Can you improve the content we already have?

        Yes, and it’s often the quickest win. Pages already ranking on page one or two get a sharper answer, better structure and more internal links, instead of a new page that competes with them.

        Do you take on one-off projects?

        Yes. Audits, keyword research, conversion reviews, AI search reviews, local SEO and Merchant Center fixes are all available as one-off projects. There’s also a 30-minute consultation through Upwork. Prices are on the pricing page.

        Can you publish directly to our website?

        Yes, with collaborator or editor access. Theme and template changes are made on a preview copy first, and nothing goes live until you approve it.

        Do you create images for articles?

        Yes. I make article graphics from the images you already have, so visuals stay on brand and show your real products.

        Ready when you are

        Let’s find your next stage of growth.

        Hire me through Upwork, or tell me about your business and goals and I’ll suggest where to start.

        You’ll work with me directly100% Job Success · 5.0★ rating on Upwork
        Hire me on UpworkContracts, milestones and payments through Upwork. Discuss your projectSend a direct enquiry. I reply by email.

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