Steps that work
A guide is only useful if the reader can follow it to the end.
- Steps in the order the reader will do them
- Settings and menu names written exactly as they appear
- Notes where steps differ between devices or versions
Selected work / Content case study
Techi Signals
Content for a technology site publishing guides, tutorials, news and reviews.
- Niche
- Tech guides and reviews
- Readers
- People solving a tech problem or choosing a product
- My role
- Content creator
- The site
- Techi Signals covers technology through how-to guides, tutorials, news and product reviews.
- The content challenge
- Tech readers arrive with a specific problem or a buying decision, and leave the moment a guide stops matching what’s on their screen. Content has to be precise, current and quick to scan.
- My role
- Content creator. I wrote content for Techi Signals, for the readers described here.
- What the content had to do
- Answer the reader’s question quickly, keep them reading, lead them to the next useful page and give them something worth sharing.
How I approached it
Three principles shaped the writing for this site.
Reviews readers can trust
Recommendations have to hold up once the product arrives.
- Clear about who a product suits and who it doesn’t
- Comparisons on the features that matter to the buyer
- Pros and cons stated plainly
Keep readers on the site
Solve one problem, then point to the next.
- Links to the guide a reader is likely to need next
- Answer-first introductions
- Headlines that match what people search for
Results
My own estimate, shown as a range. It isn’t taken from the site’s analytics.
Techi Signalstechisignals.com
While I wrote for the siteMy own estimate
Page views on my content
10K–30K
Niche
Tech guides and reviews
Source: my own estimate, not analytics data.
Replace with analytics figures and dates for Techi Signals when you have them.
More content work
Other tech, how-to and reviews sites I’ve written for
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