The fix near the top
Most readers want one thing: the answer that works.
- The most likely solution first, then alternatives
- One action per step
- What the reader should see after each step
Selected work / Content case study
TechMused
Content for a how-to site helping people solve Android, Windows, iOS and gaming problems.
- Niche
- How-to help
- Readers
- People stuck on an Android, Windows, iOS or gaming problem
- My role
- Content creator
- The site
- TechMused publishes how-to help for Android, Windows, iOS and gaming questions.
- The content challenge
- Readers are usually stuck mid-task, often following along on another device. If the fix isn’t near the top or a step is wrong for their version, they go back to search. Content has to get them to a working fix fast.
- My role
- Content creator. I wrote content for TechMused, for the readers described here.
- What the content had to do
- Answer the reader’s question quickly, keep them reading, lead them to the next useful page and give them something worth sharing.
How I approached it
Three principles shaped the writing for this site.
Right for their version
Menus move between versions, and readers notice.
- Separate steps for Android, iOS and Windows where they differ
- Notes for older versions
- Troubleshooting for when the first fix doesn’t work
Easy to follow on any screen
Readers often follow along on a phone.
- Short steps that read well on a small screen
- Headings that work as a table of contents
- Links to related fixes for the next problem
Results
My own estimate, shown as a range. It isn’t taken from the site’s analytics.
TechMusedtechmused.com
While I wrote for the siteMy own estimate
Page views on my content
10K–30K
Niche
How-to help
Source: my own estimate, not analytics data.
Replace with analytics figures and dates for TechMused when you have them.
More content work
Other tech, how-to and reviews sites I’ve written for
Ready when you are
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