Gear guides that hold up
Advice a reader can rely on when they’re out there.
- What each piece of gear is for and who it suits
- Specifications explained in terms of real use
- First-radio advice for beginners
Wholly Outdoor
Content for an outdoors site covering ham radio gear, outdoor skills and survival tips.
- Niche
- Ham radio and outdoors
- Readers
- Radio hobbyists, outdoor enthusiasts and newcomers
- My role
- Content creator
- The site
- Wholly Outdoor publishes ham radio gear guides alongside outdoor and survival tips.
- The content challenge
- Readers range from experienced hobbyists to newcomers choosing their first radio. Content has to be technically right for the experts, approachable for beginners, and give buying advice that holds up in the field.
- My role
- Content creator. I wrote content for Wholly Outdoor, for the readers described here.
- What the content had to do
- Answer the reader’s question quickly, keep them reading, lead them to the next useful page and give them something worth sharing.
How I approached it
Three principles shaped the writing for this site.
Technically correct
Hobbyists notice mistakes straight away.
- Terms used precisely
- Licensing and safety notes where they apply
- Clear about the limits of each piece of gear
Skills worth saving
Practical knowledge readers come back to.
- Outdoor and survival tips in clear steps
- Checklists for trips and emergencies
- Links between gear guides and the skills that use them
Results
My own estimate, shown as a range. It isn’t taken from the site’s analytics.
Wholly Outdoorwhollyoutdoor.com
While I wrote for the siteMy own estimate
Page views on my content
10K–30K
Niche
Ham radio and outdoors
Source: my own estimate, not analytics data.
Replace with analytics figures and dates for Wholly Outdoor when you have them.
More content work
Other travel and outdoors sites I’ve written for
Ready when you are
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