SEO value calculator

Estimate what ranking for your keywords could be worth each month: the visitors, the enquiries or sales, and the revenue, worked out from your own numbers.

  • Free
  • No sign-up
  • Runs in your browser. Nothing is sent or saved

Calculator

Add up the monthly search volume of the keywords one page or section should rank for. Keyword Planner, Ahrefs or Semrush will show it.
Rough averages from public click-through studies. Your own Search Console data is better if you have it.
Visitors who buy or enquire.

Estimated value at that position

Visitors a month0
Sales or enquiries a month0
Revenue a month0
Revenue a year0
Monthly value0
Monthly budget0

This shows the value once you reach that position. SEO usually takes several months to get there, and results vary by site and market.

How it works

The sum behind the estimate

  1. Visitors

    Monthly searches × the share of searchers who click a result in that position.

  2. Sales or enquiries

    Visitors × your conversion rate.

  3. Revenue

    Sales or enquiries × the average value of each one. Over a year, that’s the monthly figure × 12.

FAQs

SEO value questions

Where do the click-through rates come from?

They’re rounded averages from public studies of Google results. Real rates depend on the search and on what else appears on the page, such as ads, maps or AI answers. If your site is already in Search Console, use your own rate.

Is this a guarantee of results?

No. It’s an estimate to help you decide whether a keyword or section is worth the effort. Nobody can promise a ranking.

What if I sell services rather than products?

Use the share of visitors who send an enquiry as the conversion rate, and the average value of a new client as the value. If only some enquiries become clients, lower the value to match.

Can you work out the real numbers for my site?

Yes. My free audit uses your Search Console data and the live results for your keywords to show which pages are worth working on first.

Ready when you are

Let’s find your next stage of growth.

Hire me through Upwork, or tell me about your business and goals and I’ll suggest where to start.

You’ll work with me directly100% Job Success · 5.0★ rating on Upwork

Before you publish

Everything here is set in config.js. Items still open: